How do you convince your audience to make a big purchase more frequently, and build trust when you’re faced with huge scale competitors on one side and the word-of-mouth power of local retailers on the other?
Carpetright asked us to tackle these challenges and improve on their strong position as the nation’s biggest flooring retailer. Despite being the only national chain with a full range of flooring (not just carpet) and a full service from store to floor, their message wasn’t resonating with their audience.
Our solution included a raft of sponsorship bumpers in a bespoke deal with UKTV. This was an opportunity to take an always-on approach, and get our message in front of the right eyeballs all year round.