Our client is an institution that’s been around since Great Expectations (1860, to save you a google). Challenging 150+ years of misconceptions and winning new members was our task. This is how we did it…
The British Chambers of Commerce was founded in 1860, and currently has 53 chambers across the UK dedicated to creating communities that help businesses thrive.
However, there are misconceptions about membership of the Chambers, and low awareness of just how wide ranging the benefits are.
We pitched the idea of speaking to businesses as people. It comes as no surprise to anybody (we hope) that the decisions made by any business, big or small, are still made by people. People who can get overwhelmed, stressed, misinformed or even lonely in the job. Just like anybody else.