Our sister company needed a website, a total re-brand in fact, and we weren’t about to let them down. Here’s how we put the different into differentology.
Differentology have been blazing a trail in the media research world, and as their name strongly implies, they were doing something unlike any of their competitors.
With renown and bushels of awards comes the need for a new online presence, and some powerful brand assets to make it shine. We set out to make Differentology’s online presence reflect their status as a stand-out leader in their field– as a MRS consultancy that rips up the rule book.
There were two sides to the project: creating a brand identity with impact, and the behind the scenes work to make sure that the website provided a user experience that was, well, usable.