Our client has a remit that involves making Newcastle city centre better for everybody, but how do you get the word out effectively when your audience is everybody, and your events range from motoring to food in their scope? Well, that would be our job.
NE1 is the Business Improvement District for Newcastle, funded by a fraction of business rates from retailers and restaurants. Its mission is to bring people into the city by making it more appealing, especially at times when footfall and spend are traditionally low.
Alive After 5 is NE1’s initiative to encourage people to head into the city centre after work, bridging the gap between day and night. Our creative has evolved over the (many) years we’ve worked with NE1, but it’s always encouraged people to get out and enjoy the city, reminding them that shops are open ‘til 8, and parking in council car parks is free after 5:30.