Client:
Trinity Leeds

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With stiff competition from out-of-town and online retailing, shopping centres can have a challenge on their hands to entice new prospects and boost current spend. We say bring it on.

Landsec is the largest commercial property development and investment company in the UK, and believes that great people experiences are made with the experience of great people. We’re pretty chuffed to be the branding and communications agency for eight UK shopping centres in the company’s portfolio.

Trinity Leeds is one of Landsec’s most popular destination shopping centres, offering over 120 fashion and lifestyle stores, a luxury cinema, rooftop cocktail bar and a clutch of fashionable places to eat including the ever-changing street food pop-ups of Trinity Kitchen, which, together with a busy events calendar, keep its offering enticingly fresh.

All this gives Trinity Leeds a broad appeal to diverse audiences and led us to position the centre as the home of ‘everyday wonder’. Appealing to the growing trend in buying experiences over ‘stuff’, the resulting series of creative campaigns demonstrate how Trinity makes everyday experiences more special.

So how’s it all gone down? CACI exit research shows that the centre has gone from strength to strength, with footfall, dwell times and average visitor spends all significantly up. Social engagement is at record levels and the marketing is held as a benchmark for excellence in the sector.

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