Our client had an idea to disrupt the marketplace, and they needed a brand that was up to the job. That’s where we came in.

Troo is a tech-led energy benchmarking company on a mission to disrupt the B2B energy market for small businesses. We worked with the company to create and launch its brand from scratch, distilling a transparent brand positioning and purpose that champions the customer and distinguishes Troo from other players in the sector.

Troo’s tech-led customer journey means that much of its communication with its customers takes place in a digital, as opposed to brick-and-mortar, setting, so establishing a consistent brand tone of voice for written communication was essential.